How Google Algorithms Work

Main Factors of Google Algorithms

Analyzing Your Words

A search engine must understand your statement to return with the right answer. Google can interpret language and understand spelling mistakes to resolve the query you state at the search engine bar. It also has synonym system which makes it easier to analyze your query, and it has improved 30% of all search results.

Matching Your Search

Google algorithm looks for several clues after matching the keywords to measure the quality of search results. When a person searches for the term dogs, he or she doesn’t want to end up on a page that has “dogs” written many times. So, search algorithms examine if the listed webpage contains results.

Ranking Useful Pages

The server is full of spammy websites that try to reach the audience through becoming top in search results. They repeat the keywords again and again or purchase links relevant to PageRank.  These websites have the worst user experience and mislead the audience to the wrong information. Google removes sites that violate Google's webmaster guidelines.

Considering Context

Google uses the location and country information to provide relevant content for the area. If a person living in Chicago searches for football, Google will show results pertinent to American football. But if the person is in London and searches for football, Google will show results of soccer or the Premier League.

Returning the Best Results

Google evaluates the relevance of information, before showing results. If too many pages are focused, or only one topic is required, algorithms make it easier to provide a diverse range of data in suitable formats for the type of search. As the web is evolving, the ranking system of Google is also getting better.

Types of Google Algorithms

Google keeps tweaking slightly for specific ranking systems. Several types and updates are available that will increase the importance of external linking, internal linking, or unique content. These algorithms can change the process of platform experience and website development.​​​​​​​

Humming Bird Algorithm

It is a new search platform utilized by Google to enhance the focus on the precise and fast meaning of the words submitted for search.​​​​​​​

Mobile Friendly Algorithm

A significant mobile-friendly algorithm for the ranking of the websites is designed by the Google to promote the pages that are mobile-friendly in Google’s mobile search results.​​​​​​​

Panda Update Algorithm

This algorithm is a search filter which can stop the website with low quality of content and information from becoming top on the Google's pages.​​​​​​​

Google Penguin Algorithm

This update can catch the websites which are spamming, primarily by purchasing links or getting them from link networks to enhance ranking on the Google results.​​​​​​​

Google Pigeon Algorithm

It is fairly a new algorithm that offers relevant, useful, and more accurate data for local searches that is linked with traditional search ranking structures.​​​​​​​

Google Payday Algorithm

It is targeted to clean the searches for spammy queries such as heavily spammed pornographic websites or payday loan which can mislead the target audience.​​​​​​​

Google Pirate Update

This filter is introduced to prevent copyright infringement, from ranking well in listings of Google’s search engine. It also catches the new sites having a false positive impact.​​​​​​​

Google EMD Update

This was launched to prevent bad quality websites from being at the top of the ranking systems simply because their domain names have words similar to search terms.​​​​​​​

Google Top Heavy Update

It can prevent the websites that are filled with ads from becoming top in the list of ranking. This algorithm keeps updating periodically.

Why Following Google Algorithm is Important

The World Wide Web is full of data and searching for the useful information is quite complicated, and many of us take it for granted. Netcraft is a renowned Internet research firm which estimated that nearly 150,000,000 websites are active to date. The process of sifting through these websites to find required information is enormous. So, search engines utilize the sophisticated algorithms that are mathematical instructions to complete assigned tasks on the computer.

These algorithms work by searching through pages full of keywords which audience uses to search, then assigning a rank to the web pages which based on multiple factors. It includes the reoccurrence of the keyword in the content. The best links relevant to the query are the pages that are ranked higher in SERP or Google's search engine results page. Crawlers or spiders are the automated programs that travel the web, move from one link to other, and build up an index with keywords.

This index is referred to Google when a user types specific query. The search engine usually lists particular pages that contain similar terms of keywords.

Google's spiders are also able to determine the difference between redirect sites and actual content.

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